Isn't it amazing what you can do with a camera and computer nowadays? You can shoot a video, post it in the World Wide Web, and have a few hundred thousand people access it within the end of the day. Many people seem to share this sentiment and have taken it upon themselves to shoot and star with their pet in one of those dog training videos. One asks oneself, with all these wannabe producers, how do you weed out the average from the best?
First of all, the recorded clip should be of excellent quality-visual and sound elements play a major part in the watchability of the tutorial. It must also have a point of view successfully conveyed by the producers. Focus and organization is integral in achieving that. Off tangent topics should be edited out and a theme that ties the whole presentation together will make it neat and easy on the eyes to watch.
Who is the face of the video? We have seen celebrities endorse products that sell because of the sheer force of their star power. For things that require a specific field of expertise though, credibility is the number one qualification. In this case, certified trainers usually lend their face and personality to the dog training videos. People want to get expert opinion and insider tips from those who would know best. Joe Smith may be a cool, successful pet owner who trains; but without the weight of authenticity a professional career gives, it won't be as well-received and trusted.
Having a good deal attached to a product will not ensure the quality of the core product; but the added value will be appreciated by the consumers which will result in bigger returns. For instance, a dog training DVD sold at $20 will less likely experience a higher demand than a $40 DVD that comes with a book and maybe a starter kit given for free for the duration of their promo.
A product that is as good as they say it is should be suitably marketed. So what if the best ever canine instructional DVD comes out; if no one knows about it, no one will buy it. What will make a big difference are endorsements from several key experts in related fields like vets, animal organizations, highly esteemed colleagues, and sure, throw in a couple of dog loving celebrities too for the added punch. Tie-ups and strategic co-branding will ensure a higher level of brand recall and awareness for the product.
Once the marketing machine is running smoothly, it follows that a well planned network of distribution channels are set in place. Popular specialty dog sites that have the videos in supply imply that the sites endorsing the product can guarantee its quality.
And of course, the most faithful index of a great dog training video is the overwhelming response it gets from dog owners. People love a good deal and will tell their friends all about it. Anyone can take a video; but it takes special care and sincere efforts in creating one made for other owners' needs in mind. If you ever come across one that is often sold out and talked about a lot, buy it now- it is money well spent. - 29953
First of all, the recorded clip should be of excellent quality-visual and sound elements play a major part in the watchability of the tutorial. It must also have a point of view successfully conveyed by the producers. Focus and organization is integral in achieving that. Off tangent topics should be edited out and a theme that ties the whole presentation together will make it neat and easy on the eyes to watch.
Who is the face of the video? We have seen celebrities endorse products that sell because of the sheer force of their star power. For things that require a specific field of expertise though, credibility is the number one qualification. In this case, certified trainers usually lend their face and personality to the dog training videos. People want to get expert opinion and insider tips from those who would know best. Joe Smith may be a cool, successful pet owner who trains; but without the weight of authenticity a professional career gives, it won't be as well-received and trusted.
Having a good deal attached to a product will not ensure the quality of the core product; but the added value will be appreciated by the consumers which will result in bigger returns. For instance, a dog training DVD sold at $20 will less likely experience a higher demand than a $40 DVD that comes with a book and maybe a starter kit given for free for the duration of their promo.
A product that is as good as they say it is should be suitably marketed. So what if the best ever canine instructional DVD comes out; if no one knows about it, no one will buy it. What will make a big difference are endorsements from several key experts in related fields like vets, animal organizations, highly esteemed colleagues, and sure, throw in a couple of dog loving celebrities too for the added punch. Tie-ups and strategic co-branding will ensure a higher level of brand recall and awareness for the product.
Once the marketing machine is running smoothly, it follows that a well planned network of distribution channels are set in place. Popular specialty dog sites that have the videos in supply imply that the sites endorsing the product can guarantee its quality.
And of course, the most faithful index of a great dog training video is the overwhelming response it gets from dog owners. People love a good deal and will tell their friends all about it. Anyone can take a video; but it takes special care and sincere efforts in creating one made for other owners' needs in mind. If you ever come across one that is often sold out and talked about a lot, buy it now- it is money well spent. - 29953
About the Author:
Geraldine Dimarco enjoys learning from dog training videos that help her train her own pets. Train like a professional with tips from this excellent Dog Training Video available today.
